SEO vs PPC – Which is Better?

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This may seem like an obvious answer, but there’s a catch to it. This is not an apples-to-apples comparison.

Both SEO, and PPC have their costs, time investments, pros, and cons.

Many people say that SEO is free, that it’s good in the long term and, on the other hand, PPC is “short term”, costs a lot of money, and you only get results as long as you pour money in.

These are valid points, but…

SEO costs money too. Just hear (read) me out…

The Hidden Costs of SEO

If you want to have a high chance of ranking, especially in highly-competitive industries, you need to write a lot (usually blog articles).

Let’s say you would want to be aggressive and go with 10 articles a month.

If you as a business owner and industry expert want to write them, and it takes you 2 hours to write one (in a most fortunate case), and you value your time at $100 / hour, well, the ‘free’ SEO costs $2000 / month in your time investment.

Stretch that over a 6 month period in order to see some results and be able to make an educated retrospective of that SEO campaign, then you have just invested $12.000 in ‘free SEO’.

And this doesn’t include link-building campaigns and technical SEO optimization of your website that you have no idea of how to do it.

If you have someone else writing articles for you at $100 apiece (which is kinda on the lower end for a good article), you are still spending $6.000 in 6 months.

If you are hiring a good agency to do that for you, again it can cost you between $1.000 – $5.000 / month.

Should you do SEO? Absolutely.

Is it free? Only if by free you mean not paying money to Google.

PPC can be cheaper. In a sense…

PPC has the great advantage of a fast feedback cycle (which is exactly the opposite of SEO). You set up a campaign, link to your website, set up keywords, spend some money and you will see results, or the lack thereof, in a couple of days.

And this ‘short-term’ cycle is actually a benefit. If you don’t get results, you know that you have to optimize something: the campaign, the keywords, the landing page, the offer, the website, etc.

You may spend $6.000 in PPC over 6 months, and get maybe $24.000 in sales.

Of course, if you stop paying, you’ll stop getting results.

But why stop? You should continue to do it.

The bottom line is…

You don’t want to have only 1 customer acquisition channel.

You would want to have SEO set up, run PPC ads, run Facebook Ads, run outbound sales, run offline ads, word of mouth marketing, and so on and so forth.

None of these marketing channels are exclusive to one another.

So, which is better, SEO or PPC? Both.

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SEO vs PPC – Which is Better?

This may seem like an obvious answer, but there’s a catch to it. This is not an apples-to-apples comparison. Both SEO, and PPC have their

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